Prepared for the Frye's team · Private
The offer, line by line — both stores.
What your setup costs today across two vendors and two locations, next to one flat price that covers both stores and all three websites. Your registers stay; we take over everything your customers see.
Every month, side by side
| Service | Today (estimated*) | With Vendah |
|---|---|---|
| Websites & hosting | A builder site with no menu or prices on it | Included — brand site on fryescrabcakes.net plus a domain per storethat opens that store's menu, all yours to keep |
| Online ordering vendors | Two of them — SpotOn at Manassas, Toast at Ashburn: two logins, two menus to maintain, two different guest experiences | One system, both stores — one checkout experience, one place to manage it all |
| Vendor software fees | Two online-ordering relationships — est. $100–$250/mo combined depending on your plans | Included in the flat fee |
| Per-order fees on your guests | Digital-order fees and markups vary by vendor — often invisible to you | $0 — no convenience fees, ever |
| Menu changes | Twice the work — one change entered into two vendor dashboards | Included — change it once for both stores, or one store only; yourself in seconds or done-for-you same-day |
| Store-to-store differences | Two separate systems drift apart silently | Included — one menu with per-store prices and availability, managed on purpose |
| Gift cards | None — no way to buy at either store | Included — sold online, redeemable online and at both counters |
| Google reviews | Nothing built in, at either location | Included — after-pickup invitations at both stores; concerns route to you first |
| Daily specials | Buried on a page customers rarely find | Included — front and center on the site, updated for you |
| Ship-nationwide business | A text mention on the site | Included — crab-cake packs merchandised today; online shipping checkout on the roadmap |
| Food photography | Almost none of the food you're famous for | Included — styled launch imagery now; pro shoot of your dishes as an add-on |
| Google Business Profiles | Two locations, unmanaged | Included — both profiles kept right: hours, photos, menu and ordering links |
| Who answers when you call | Two national support queues | A local partner in Manassas — one call, one email, or a visit |
| Monthly report | — | Included — both stores in one plain-English report |
| Your registers & kitchens | SpotOn and Toast at the counters | Stay exactly as-is — we replace the customer-facing layer, not your operations |
* “Today” figures are good-faith estimates from public pricing signals — your real vendor statements replace them in one conversation, and we'll gladly do that math with you.
Getting started — on us
| One-time item | What it covers | Your price |
|---|---|---|
| Discovery consultation & two-store digital strategy | On-site review of both locations — menus, vendor costs, fees, Google presence, the shipping business — with a written plan you keep either way | |
| Two-store site build, menu load & launch | Full menu entered and styled for both stores, three domains connected, ordering configured at both locations, gift cards enabled, review engine on, staff walkthrough at each store |
Introductory offer for our founding local partners — both items waived in full when you start this season.
Both stores, all three sites — two ways to start
- Covers both locations and all three websites — one flat fee, no per-order games
- Month-to-month means exactly that: if we're not earning it, walk away.
- Either way, if you ever leave, every domain goes with you — in writing